Title: Go-to-Market Lead – Product Launch (#1461)
Negotiable
ApplyTokyo
Full time
Life Science & Biotech
MarketingJob description
CONFIDENTIAL JOB OPPORTUNITY
Position Title: Go-to-Market Lead – Product Launch
Location: Tokyo, Japan (Hybrid)
Company: Confidential – U.S.-Headquartered Healthcare Company
Start Date: ASAP (targeting early 2026 product launch)
Overview:
We are managing a confidential search on behalf of a U.S.-based healthcare innovator entering the Japan market. The company is seeking a Go-to-Market (GTM) Lead to drive the launch of a key product in early 2026, taking full ownership of all commercial planning and execution.
This is the first GTM hire in Japan and a highly visible position with global leadership exposure. The role is ideal for a commercially driven professional with product launch experience—either from the healthcare industry or consulting, provided they have hands-on GTM leadership experience.
Key Responsibilities:
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Develop and execute the end-to-end go-to-market strategy for a major product launch scheduled for early 2026
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Lead all core launch activities: positioning, segmentation, pricing, branding, channel strategy, stakeholder engagement, and field readiness
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Build and manage local launch timelines, KPIs, and success metrics
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Serve as the bridge between Japan and global HQ, ensuring alignment across marketing, medical, regulatory, market access, and commercial functions
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Create and localize marketing and communication materials; oversee KOL and customer engagement initiatives
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Support the buildout of local commercial capabilities as needed (e.g., hiring, agency/vendor management)
Requirements
Candidate Profile:
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7–12 years of experience in healthcare, life sciences, pharma, MedTech, or top-tier consulting
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Proven experience in go-to-market strategy and execution, with direct involvement in product launch (required)
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Candidates from consulting firms welcome if they have hands-on launch planning and stakeholder coordination experience
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Strong project management and cross-functional leadership skills
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Entrepreneurial mindset; able to operate independently in a lean, fast-moving environment
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Fluent in Japanese and proficient in English (business-level)
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Familiarity with Japan’s healthcare ecosystem, including regulatory and access considerations, is a strong advantage
Offer Details:
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Flexible title and scope based on experience & interview outcome
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Compensation:
– Up to ¥18M JPY base salary
– Performance-based incentive bonus on top -
High-impact, high-visibility role within a growing global business
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Direct access to global executives and decision-making
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Rare opportunity to shape market entry strategy and build the business from the ground up
This search is strictly confidential & exclusive
Only qualified candidates will be contacted for further discussion.
To express interest or request more information:
Language requirement
Visa requirement
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