Overview: Our US Pharma Client is seeking a talented and dynamic Corporate Communications & Public Relations Specialist to join our team in the Medical Device industry. The ideal candidate will have a proven track record in developing and executing comprehensive communication strategies, fostering positive relationships with stakeholders, and enhancing the company's public image through effective PR initiatives. This role plays a pivotal part in shaping the narrative and brand reputation of our organization within the healthcare and medical device sector.
Responsibilities:
- Develop and implement strategic communication plans and PR campaigns that align with the company's objectives, brand positioning, and industry trends within the medical device sector.
- Create compelling content, including press releases, articles, blog posts, social media content, and other materials, to promote the company's achievements, product launches, and thought leadership initiatives.
- Cultivate and maintain strong relationships with key media contacts, journalists, industry influencers, and relevant stakeholders to secure positive coverage and manage media inquiries.
- Collaborate cross-functionally with marketing, regulatory, and leadership teams to ensure consistent messaging and communication alignment across all channels and initiatives.
- Serve as a spokesperson for the organization, preparing executives and subject matter experts for media interactions, interviews, and speaking engagements.
- Monitor and analyze media coverage, market trends, and competitor activities to identify opportunities and risks, providing insights for proactive communication strategies.
- Oversee crisis communication plans and act as a key point of contact during sensitive situations, managing communication responses and maintaining transparency.
- Plan and execute events, webinars, and industry conferences to enhance the company's visibility and thought leadership positioning.
- Measure and report on the effectiveness of communication strategies and PR campaigns, utilizing metrics and analytics to refine future initiatives.